Today social media is most used mean for interactions among people, in which they create, share and exchange information and ideas in virtual communities and networks build on the ideological and technological foundations of web. The numbers of people spending time on social media are increasing day by day because of accessibility, usability, immediacy etc.
Through mobile and web-based technologies social media like facebook, twitter, etc. and technologies like blogs, picture-sharing, wall-postings, email, instant messaging, music-sharingetc. are integrated to create highly interactive platforms through which we share, co-create, discuss, and modify user-generated content.
Social media have made access to information faster, interaction to diversity of people, learn from their experiences, share ones, obtain feedback and improve, which help for the capacity building. Benefits of social using social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income.
Social media is used to document memories, learn about and explore things, advertise oneself and form friendships. The relevant examples are we bloggers who are blogging on various topic, situations and work done. It has helped us to learn about various subject matters, way of presenting them so that they create impact on concerned field, understand the diversity of views on the same subject matter etc which is helping us to build capacities to interact with the world.
However social media is criticized its exclusiveness, disparity, trustworthiness, few real impacts, reliability, ownership of social media content, privacy, loneliness of user etc, but positive aspects of social media should be harnessed and utilized for capacity building, creating positive impact and driving society in desired direction.